Unfold solutions

We have developed two core and complementary solutions to respond to the requirements of our clients, should they be owners, asset managers, franchisees, developers or investors.

These solutions are specific, measurable, relevant and time bounded whilst being endorsed by all parties including the selected operators and their corporate offices as we always work in respect of brand standards and operating procedures. The delivery is in the hands of the in-house teams whilst we ensure their implementation, evaluation and on-going adjustment. Our experience and independent recommendations, supported by strong communication skills, allow us to challenge status quo for the benefit of all and more importantly our client owners.

Ultimately we foster team work in full respect of our core values such as integrity, and transparency. We represent and work with our clients interests in the forefront of our actions, as growing asset value is the ultimate goal.

Demand generation

Operators have put in place on a global scale, complex and heavily process driven Sales, Marketing and Revenue structures to support their brand positioning.

This situation has led us to support our clients by working with the hotel based teams and their corporate office based counterparts to increase performances and ultimately drive revenue. Increasing market share through leveraging brands, identity and product offering is key to our approach.

Our collaborative style, supported by our past and on-going involvement in a multitude of projects, brands and assets enables our client owners, developers and investors to benefit from the latest developments in demand generation methodology. Each project, each team, each property or portfolio is unique and so are the action plans we design and implement or supervise.
Acting on (yet not limited to):

  • Structure optimisation
  • Business generation and conversion
  • Pipeline growth
  • Team sales culture
  • E-marketing strategy
  • Brand positioning
  • Skill set enhancement

Revenue optimisation

The internet has made pricing transparent and social media has empowered consumers. These dynamics have led us to assist our clients on revenue optimisation.

We focus on precision pricing to drive competitive positioning, customer value perception, search result placement and ultimately RevPar/TrevPar and profitability growth.

Our knowledge of industry tools to include PMS, RMS, CMS and market data, added to hands-on experience in managing complex challenges in multi-sites environments, are sound foundations for our clients to benefit from.

Analysing business mix to identify areas of profitability optimisation, we bring to light opportunities to encourage channel shift whilst driving customer loyalty and reducing reliance on OTA’s. We support in-house teams in the evaluation and decision making process for the most profitable group and M&E related pieces of business through profit calculation or business displacement tools, integrating agreed strategy based parameters.

Our approach always revolves around Total Revenue optimisation, focusing on driving incremental spends from in-house guests and outside trade for the benefit of all outlets including spa and leisure facilities. Revenue per sqm linked to profitability and ROI is paramount for owners, developers and investors.

Acting on (yet not limited to):

  • Pricing management and Inventory optimisation
  • RevPar and TrevPar maximisation
  • Pro-active market share growth
  • Optimal business mix
  • Customer loyalty
  • Tools enhancement and systems implementation
  • Revenue skill set development

Asset value growth

In addition to our focus on demand generation and revenue optimisation for your hotel/serviced apartment asset, we have brought together a complete team of vetted experts and partners covering complementary yet essential areas of your operation to support asset value growth by impacting on top and bottom lines, from revenue to NOP.

  • Marketing representation and PR
  • SEO optimisation, website content management
  • Brand identity and graphic design
  • Food & Beverage strategy and concept development
  • Energy purchasing savings (UK)
  • Finance (including operator selection, due diligence)
  • Executive search and HR advisory services
  • Full asset management

Their participation and involvement, in accordance with Unfold philosophy is punctual, strategic and practical. No lengthy reports but factual and impartial recommendations. We always ensure the alignment of their input and output with our work and the strategic commercial requirements of our clients, as we are ultimately dedicated to asset value and performance growth.

We have worked with them on numerous projects in the UK and overseas so they are the best in their respective fields. They work with your teams and your designated operators to ensure effective implementation, ongoing measurement and engaging reporting.
Ultimately we ensure your interests and vision are embedded in our actions and your investments are optimised.


Our growing list of clients includes...